Burberry's Autumn/Winter 2017 campaign marked a significant moment in the brand's evolution, showcasing a bold fusion of its iconic heritage and contemporary streetwear influences. Presented during London Fashion Week, the collection, spearheaded by then-Chief Creative Officer Christopher Bailey, resonated with a youthful energy while retaining the timeless elegance synonymous with the British luxury house. This article will delve into the various facets of the campaign, examining the runway show, the ready-to-wear pieces, the men's collection, and the overall impact of this pivotal season.
Burberry 2017 Fall/Winter Runway: A Show of Contrasts
The Burberry Autumn/Winter 2017 runway show was a spectacle of contrasts. Bailey masterfully blended traditional tailoring with modern, streetwear-inspired elements, creating a collection that felt both familiar and refreshingly new. The show itself was a carefully orchestrated event, showcasing the collection's diverse range of garments and accessories. Models walked to a soundtrack that perfectly captured the campaign's mood – a mix of classic British sounds and contemporary beats, reflecting the collection's blend of heritage and modernity.
The runway showcased a palette rich in autumnal hues: deep reds, earthy browns, muted greens, and classic navy. These were punctuated by pops of brighter colours, adding a youthful vibrancy to the overall aesthetic. The fabrics were a mix of luxurious materials – cashmere, wool, and leather – alongside more unexpected choices, reflecting the streetwear influence. This juxtaposition of textures and fabrics added depth and dimension to the collection, creating a visual feast for the audience.
Key pieces included oversized checks, a signature Burberry motif, reimagined in bold new ways. These appeared on everything from trench coats – a cornerstone of the Burberry aesthetic – to oversized scarves and even on streetwear staples like hoodies and track pants. This clever integration of the iconic check into modern silhouettes showcased the brand's ability to innovate while remaining true to its heritage. The collection also featured a range of outerwear, from classic trench coats to puffer jackets and bomber jackets, all updated with modern details and silhouettes.
Watch Burberry Fall 2017 Ready-to-Wear and Burberry Fall 2017 Ready-to-Wear: A Closer Look at the Garments
The ready-to-wear pieces from the Burberry Autumn/Winter 2017 collection were meticulously crafted, showcasing both the brand's commitment to quality and its embrace of contemporary trends. The collection offered a diverse range of options, catering to a broad spectrum of styles and preferences.
For women, the collection offered a mix of tailored pieces, such as sharp blazers and perfectly cut trousers, alongside more relaxed options like oversized sweaters and flowing skirts. The iconic Burberry trench coat was reimagined in various styles, from classic to more modern interpretations, showcasing the versatility of this timeless piece. Accessories played a crucial role, with statement bags, scarves, and boots completing the looks.
The men's ready-to-wear pieces reflected a similar blend of tradition and modernity. Classic tailoring was juxtaposed with streetwear staples, creating a collection that felt both sophisticated and effortlessly cool. The use of the Burberry check on more casual pieces, such as hoodies and sweatpants, was a particularly striking element, demonstrating the brand's ability to seamlessly integrate its heritage into contemporary styles.
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